Selected video work from my latest contract at Fermata, shedding light on complex technology with original music, humour, and style — brand films, product launches, and explainers across SaaS, AI, and agtech.
Fermata's product offering supports a wide variety of crops, including legal cannabis in Canada. This video was intended to inject humour into this nascent industry that has a tendency to take itself a little too seriously, in consideration of its illicit legacy. Ray wrote the script, performed a portion of the voiceover, composed & recorded the orchestral score and funk band music elements.
This is the followup video to the previous long-form video which depicts the protagonist, Sam the Spider Mite, being evicted from yet…
This video was featured as the primary explainer for Fermata's AI-powered pest & disease detection platform, Croptimus. A shorter, 30 second version…
At Fermata, we actively pursue partnerships with like-minded companies that support our vision of sustainable horticulture enabled by AI solutions. This video…
This video was used on Fermata's sustainability page in an effort to associate the brand with environmental awareness, while tying corporate responsibility…